Each one for himself, God for us all but at times you need to push
some things into others throat if they seem not to know anything about
its importance. For some years now, social media networks Facebook,
Twitter, Instagram and others have become the modern way of
communicating where most people including businessmen, celebrities,
government officials, event organizers and other personalities use as a
means of getting new deals and also to advert their products. Whilst
others are making good use of these platforms either by legal or illegal
means, few are misusing it with or without their notice but that is not
our concern, we are more interested in the lives of celebrities and
what they do so let’s restrict our conversation to that arena.
Ever since these social media networks became part of us, people in
the entertainment industry who are rarely seen on these popular
platforms are folks from the Kumasi movie industry popularly known as
Kumawood. Questions I mostly asked myself are
“are they too busy to
get time for it, do they lack knowledge about all these social media
networks or they don’t see the essence of them?” aside these questions, there are many others I have asked myself and have heard people ask as well.
Not long ago, Akrobeto was reported to have said
“What is Facebook? Is Facebook the key to life? Those
who want to do Facebook are doing it and those who are not interested
are also doing their own thing. It adds or takes nothing away from my
career because that is not what will feed me. Most of my people are on
Facebook but I don’t think I will waste my time on that thing,”
Well that is him and I can’t begrudge him for his comment but what I
can say is that ‘Emmere dani aa, dani woho bi”. Time changes so you
always have to get yourself updated to fit the current situation else
you will be left behind. Let’s take a closer look at how some Ghanaian
celebrities are making good use of their social media networks, hence
generating lots of income for them.
John Dumelo on April fool’s day became the first Ghanaian to gain a
million likes on Facebook. John aside his motivational messages on the
platform makes his fans aware of his errands. John uses that platform to
advertise his movies, J.Melo products, foundation, projects and gives
up-to-date information about himself to his fans.
Actress Yvonne Nelson has been crowned as the most controversial
actress in Ghana and she gives all the glory to social media networks.
Yvonne Nelson will pick her iPhone 5 and just post anything
controversial about her sex life or relationship and
bloggers/journalists will pick it up from there – after all bad news
sells.
Yvonne Okoro, Juliet Ibrahim, Lydia Forson, Ama K Abebrese, Adjetey
Annan, Nadia Buari, Jackie Appiah, Majid Michel, Eddie Nartey, Eddie
Watson and other glamour actors use Facebook, twitter, instagram and
other social media networks to keep their fans updated about their
career. Due to these sites, celebrity websites are rarely seen because
they can use these platforms to reach out to about million people.
I won’t even bother you with how Sarkodie, E.L Okyeame Kwame, Kwabena
Kwabena, Sister Deborah, Wanlov, Reggie Rockstone, E.L and other
musicians are making use of these platforms
Before Yvonne Nelson, Yvonne Okoro, Nadia Buari, Chris Attoh, Juliet
Ibrahim or these glamour actors will release a movie, they would have
made noise about it with the behind-the-scenes-photos on social media
networks so by the time the movie is set to be released, publicity would
have already been done and the only thing left is to get little
commercials and stories for it.
I am tempted to think that Kumawood actors and their producers are
always conversant with what they have; hence they don’t see the need to
chance on other platforms to promote their brand. I remember that Cannes
Festival rejected some names of Kumawood actors due to their low
presence on social media networks and online – that should tell them
something. Some of these Kumawood actors have larger fanbase and if they
had taken these social media networks serious, they would have gone far
than where they are now. Miracle Films started producing movies since
Christ was a carpenter but Shirley Frimpong Manson of Sparrows
Production has over 27,000 likes on facebook – I don’t know if Mr.
Samuel Nyamekye, CEO of Miracle Films is on facebook.
Agya Koo, Kwaku Manu, Akrobeto, Mercy Asidue, Rose Mensah aka Kyeiwaa
and other Kumawood actors can make use of these networks to promote
their brands and get deals but they are not doing that. You can hire the
services of others to manage it for you if you know nothing about it –
your relative can even be of help to you at this stage. Who says these
hiplife musicians who are always making noise on these platforms always
manage their social media networks? Some have online managers who make
sure their accounts are active. They keep their online managers updated
about their activities in order for them to make their fans aware
through their accounts. Kumawood actors can do same.
There are disadvantages when you are on these platforms but the
advantages out weigh the disadvantages if you are a celebrity. All these
imposters of Kumawood celebrities come as a result of the actors
failing to create their accounts whilst their fans are eager to get
interactive with them.
All what I’m saying is, Kumawood actors should take their online
presence especially social media networks serious and it will help them.
If they cannot manage it, they should hire the services of an experts –
I’m ever ready to assist but not for free!
Let me end by congratulating Vivian Jill, Bill Asmoah, Emelia
Brobbey, Kwadwo Nkansah Liwin, Mercy Asiedu and other Kumawood actors
who are making use of these platforms in one way or the other – some of
the accounts are fake though.
Source: omgghana.com