Award
winning film and music director, Pascal AKA made an appearance on GhOne
TV’s Rhythm show this week, where he disclosed that he takes $5,000 on
average to put together a music video that would be appealing to the
masses.
When he was asked by the host, Blackboi, whether that’s
the price all directors charge before making a video, he said, that’s
what he charge for a video and that other directors may take higher or
lower than him. He also added that the price depends generally on the
budget for the production.
About the challenges he encounters in
creating music videos, he disclosed, ”I don’t face challenges when
directing and putting videos together because before I accept an offer
to shoot a video, I make sure that I take enough money prior to the
shooting of the video, and make the necessary arrangements as well. I
even picture how I want the video to look like as soon as I hear the
song – the locations, the costumes and everything that will in the long
run add value to the video”.
Pascal AKA is one of the best
videographers in Ghana. He has worked on music videos such as D
Black-Vera, El- Obuu Mo, C real – Hewale, Okyeame Kwame – Mr. Versatile,
Chris Waddle- Ayi, El-Kaalu among others. Pascal expressed his
gratitude to award-winning rapper and producer, EL for being loyal to
him. Pascal AKA has directed most of EL’s video including American
Passport featuring Joey B, which he said would be released soon.
Pascal
has also directed short films such as Ghana Police, Banku Chronicle as
well as full length movies. He advised the upcoming talents to desist
from sending messages to directors or movie producers to help them star
in a movie and all sort of messages they have been sending. ”You can
showcase your acting skills in a short film and upload it on YouTube or
any other channel. It will shock you that the directors and filmmakers
will even be chasing you for roles. They must do something to help
themselves first”.
He also advised that it is very necessary they
get training in schools related to the profession and not just depend
on raw talents. |
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