One
of the popular radio stations in the capital, the Christian-Oriented
station, Sunny 88.9FM has issued a directive for its presenters and
other disc jockeys at the station to stop the play of local gospel
songs.
Management of the station is said to have arrived by the
decision due to concerns raised by key stakeholders of the stations as
well as feedback from a poll that was organized by the station to
solicit the views of the avid listeners of the station on the direction
the station is charting.
In the said directive, the station has
ordered that all local songs, particularly songs in the local dialects
from Ghana and some other countries should not be given any air time on
the station.
A source close to the station stated that, one of
the reasons assigned for the directive is that; the core listeners of
the station raised red flags of not making sense out of the local songs
that were played and did not appreciate them at all.
Presenters
of the station, who, over the few years have cultivated the habit of
promoting Ghanaian gospel artistes and their local songs on the station –
are not too excited over the decision by Management.
One of the
presenters was suspended from the station for playing a local tune after
the issuance of the directive from Management.
However, the same
directive also states that foreign songs produced by local acts can be
played and local songs can only be played on paid airtime but not on any
programme(s) of the station.
Speaking to the programme Director
of the station, Mr. Kojo Oppong Adjei, he confirmed the directive issued
by Management. He explained; “It is a golden rule which was set by the
CEO and Management and the reason is that, we have lots of radio
stations and the competition is very tight, so, for us to look
outstanding, we have to do something different.”
He also stated
that the ban does not apply on weekends; “If the song is 50% local and
50% foreign lyrics, we will play it,” he added. |
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